Do you need to create a t-shirt collection and don’t know what colors customers are looking for? Or do you want to order t-shirts, and want to know which colors sells the most?
I will give you the answer. And I’ll also tell you how many different colors you need.
But first, you need to understand that top-selling colors depend on fashion trends. Sometimes red is fashionable, sometimes it’s gray, or any other color.
But fortunately, there are several colors that are always on top of the best-selling, regardless of fashion trends.
In our stores, we sell thousands of t-shirts a month, and our audience is essentially tourists, which means they are customers from all over the world, so sales reflect the general tastes. Therefore, our top sales by color certainly represent the world average.
Opening a store (online or physical) is a dream for many people. It has many advantages:
If successful, it’s easy to scale. This means high growth of sales.
Interesting, because you deal with consumers (people not companies).
Most retail businesses don’t require technical knowledge.
Retail has always been one of the easiest ways to become very rich. Over the last centuries, many millionaires earned their money in retail. For example, Sam Walton, and Jeff Bezos.
If you want to buy blank t-shirts (without any print on it) you have two options.
1 – Buying ready made blank t-shirts
Originally the market for blank t-shirts was targeted to merchandising and advertising companies.
These companies bought t-shirts with their logo on to give away in contests, music festivals and others. As the t-shirts were not for sale, the only item really important was price.
These t-shirts were very cheap (less than $1), but the quality was very bad.
Once, I ordered a t-shirt just to see how the packaging was.
I was searching for an original packaging, so I though “Let’s see what the others are doing”, so I ordered a t-shirt.
It was a famous brand and t-shirts were not cheap (around $35). If you live in Europe you may know the brand – Superdry.
I was expecting something amazing. And then, order arrived.
It was a plastic bag. Not promising much. “Maybe inside there’s a wonderful package”.
No, it wasn’t. T-shirt was packaged in a clear plastic bag. You can find lot’s of fake Superdry t-shirts in chinese web sites. I am sure these fake sellers have better packages than the real brand. Worse is impossible.
And, by the way, no card, thanking for my purchase. No coupon. Just instructions on how to return merchandise.
Your t-shirt packaging design matters.
T-shirt customers love design and they’ll be disappointed if you don’t have an original package.
Luckily for you, t-shirts have roughly the same format, which means you’ll only need one kind of package.
If you’re selling on-line and intend to send your t-shirts with only one package, then the package should be strong enough to resist mail transportation and delivery. Continue reading Ideas for t-shirt packaging
If you’re new to the t-shirt business, you probably have already thought: Wouldn’t it be nice to have a t-shirt printer. A printer that would work as a common inkjet printer. But instead of paper we would put a t-shirt instead.
The good news is that this kind of printers already exist. They are called DTG printers. And DTG means Direct To Garment.
