There are hundreds of mistakes people make when they open a t-shirt store. But there’s one that is huge and almost always fatal.
This mistake could be avoided if one question was made before opening a store.
And the question is: What is a t-shirt business? Is it a graphic design business? Or a fashion clothing business?
My answer: It’s definitely a fashion clothing business.
I’m not saying the design you put in the t-shirt is not important, because it is. And probably the most important thing. Continue reading The big mistake almost everyone make when they open a t-shirt store business